Lately, I was surprised when I heard from one startup mentor that many companies want to enter the Polish market and start making money here. I decided to check the numbers and prepare for you some data about Poland.
Basic info about Poland
I’ve done some research on eurostat.eu and napoleoncat.com and the results shocked me. Poland has a population of around 38 million people. That means Poland has the 9th biggest population out of 46 European countries, with 61.5% living in urban areas. Not bad!
Of course, being no. 9 is not the hottest position, but when you check statistics related to money, you will see that Polish companies have position no. 6 with the biggest turnover out of all of the 27 European countries, and that means something! We have money here!
How many companies are in Poland?
Let’s assume that you sell in the B2B channel. Based on the Eurostat data from 2020 in Poland, you can find 3290 companies employing over 250 people. It’s two times more than in Romania and three times more than in Switzerland, so if you sell large enterprise solutions, Poland might be a good choice for you.
How does the situation look with your proposition for small and medium solutions? We have 15 000 companies employing from 50 to 249 people. It’s almost two times more than in Hungary, Denmark, and Belgium altogether. If you want to avoid the high costs of market entrance in the European West countries, then you should consider Poland as your future market. It’s a big market for a smaller cost of entrance!
Comparing smaller companies, Poland has 31 700 companies employing from 20 to 49 people and 54 150 companies employing from 10 to 19 people. It’s two or even three times more than in any other East-Central Europe country. If you sell in the B2B channel, for sure you will find many opportunities that put your business to the next level. Moreover, we have many airports, so it’s easy to get here if you need to send your consultants or meet people in person for a business launch.
How many employees are in Poland?
Let’s check how the situation looks when your product pricing is based on the number of employees. Poland is in the 5th position in Europe with almost 10 million employees. Since covid has got us used to run the business remotely, it’s very popular in Poland to run video meetings. It’s easier to build relationships remotely.
How to start Polish market entrance without huge investments?
When you want to check what Poles think about your product, it will be a good idea to run an ASK campaign and market research. For example, you can do it on Facebook and Linkedin. Based on data from Napoleoncat.com, over 21 million users of Facebook come from Poland.
LinkedIn has around 4,5 million users, so here you can find a strong audience of professionals. Personally, I use LinkedIn as my main source of professional communication, and last time it works even better than cold calls.
The only social media platform that beats Facebook is YouTube with 27 million users. It’s 72 % of the Polish population and 82,8% of Polish internet users. It means that it’s almost everybody if we skip children and older adults. But, honestly, I’ve heard from my friend that even his grandma is a YouTube power user!
Of course, as always, the language and culture might be the barrier, but costs in Poland are similar to other Baltic countries. Costs of hire aren’t as big as in other Western countries, and maybe a little bit higher than in other Baltic countries, but the market value is, so huge that it’s worth taking a risk.
Do you need help with entering the Polish market?
If you are considering entering the Polish B2B market, please reach me on LinkedIn or by e-mail. I have over 13 years of experience in the Polish and CEE markets, so I will be more than happy to help you with your plans. I can support you in the market analysis, sales & marketing in the Polish native language.
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I am dedicated to facilitating your entry into the Polish market. At Architecture of Sales, my team and I are committed to enhancing your visibility and boosting sales in Poland through the following strategies:
- Market Validation Activities - We conduct comprehensive market research, analysis, SWOT assessments, competitor evaluations, and direct customer interviews to validate your market approach.
- Lead Generation - Utilizing both outbound and inbound methods, including various Sales Development Representative (SDR) prospecting techniques, we generate high-quality leads to drive your sales pipeline.
- Sales and Marketing Support - Acting as your local sales and marketing department, we adeptly represent your brand to customers, providing comprehensive support to strengthen your market position.
- Business Partner Identification - Whether identifying a local partner or developing an effective affiliate program, we assist in establishing valuable collaborations to optimize your market presence.
While our primary focus is on B2B SaaS companies, we are also open to collaborating with hardware-selling enterprises. For instance, we have successfully sold SaaS solutions, including ERP systems, to diverse sectors such as manufacturing, construction, retail, IT, HR, and EHS management.