Do you want to find resellers in Poland?

Are you struggling with building a partnership network in Poland? Maybe you are looking for distributors and resellers.

We are here to help you with it! At Architecture of Sales, we can help you find your ideal business partners tailored to your specific requirements and the profile of your ideal business partner.

Building a partnership network in Poland is a great way to reach new customers. You can find local companies that already have a customer base, which you can leverage.

Building a partnership network enables you to reduce sales costs, receive local support, and gain deeper insights into the new market.

Typically, starting cooperation with the first business partner takes at least three to six months. Everything depends on your preparation and requirements.

Usually, smaller companies need less time to start cooperation, while larger ones need more time.

It all depends on your sales cycle and what you sell. If you have good processes, materials, and are well-prepared, then well-motivated partners can bring you the first leads in two to three months, but it usually takes longer.

What is important to start cooperation with local business partners?

Before you start the process of building a partnership network, you should think about the process of acquiring new business partners.

Depending on what you sell, it would be good to consider what you should discuss during the first, second, and third meetings, how the onboarding process should look, what you provide to run a proof of concept, and what the next steps for the partners should be. You should think about it from two perspectives: yours and the business partner’s. The process might look like this:

1. Qualified.
2. Contact.
3. The first meeting – introduction and getting to know each other.
4. The second meeting – technical discussion and business opportunities.
5. The third meeting – detailed discussion about the business.
6. The fourth meeting – decision-making discussion and planning the onboarding of the partner.
7. Onboarding.
8. Proof of Concept with the first customer.

…There might be several next steps, and of course, that might be totally different.

From the business partner’s perspective, the process would be slightly different and can be described by many questions like:

• What do they want from me, and who are they?
• Does it work?
• Where’s the profit for me?
• Would my customers buy it?
• Do I trust them?
• How can I implement it?
• Can they cheat me?

Initially, it’s very important to check if your potential partner meets your Ideal Customer Profile (ICP), and to understand their requirements and interests in meeting with you.

Later on, try to explain the added value you can provide to them using a top-down approach. Remember, you and your partner should have mutual interests in a partnership; otherwise, it won’t work.

If you are selling technology or a dedicated solution, you should focus equally on both business and engineering approaches. No one will start cooperation with you if they do not understand how your solution works.