Syrve is an international company providing POS systems to large restaurant chains. They operate through a network of business partners in each country. They were interested in expanding their presence in Poland and grow customer base.
Phase 1: Building a Partnership Network
Our initial goal was to identify and secure partnerships with Polish POS integrators willing to collaborate with Syrve. They required 2-3 integrators to establish a foothold in Poland before moving on to lead generation among end customers.
After onboarding, we gained in-depth knowledge of Syrve’s solutions, target partners, and potential customers. We reviewed their unique selling points, working closely with Syrve to align on strategy. Using resources such as Google, Bizspace, LinkedIn, and Polish databases, we identified companies fitting Syrve’s ideal partner profile and began outreach.
Our team scheduled approximately 10 meetings with potential partners. Syrve successfully established partnerships with two of these integrators. We collaborated with Syrve’s Business Development Manager throughout this phase, participating in each meeting, handling all follow-ups, and assisting both parties with deal coordination.
Results
- Outreach: We scheduled approximately 10 meetings with potential Polish partners.
- Partnerships Secured: Syrve successfully established partnerships with two of these integrators.
- Collaboration: Throughout this phase, we supported Syrve’s Business Development Manager by attending each meeting, managing follow-ups, and coordinating all aspects of the deal.
Phase 2: Lead Generation with Restaurant Chains
Following our success in Phase 1, Syrve tasked us with identifying end customers in Poland. Their target was restaurant chains with 10+ locations, ideally using at least two POS systems per site.
To identify these customers, we utilized LinkedIn Sales Navigator, Snov.io, and external databases. Our outreach strategy involved cold emails and calls. We contacted over 100 restaurant chains that met Syrve’s criteria. A number of these chains entered the sales pipeline and are currently in negotiation stages.
We arranged meetings with potential customers and continued to support Syrve’s Business Development Manager by attending each meeting, managing follow-ups, and coordinating the sales process.
Results
- Targeted Outreach: We contacted over 100 restaurant chains that fit Syrve’s criteria.
- Pipeline Development: A significant number of these chains entered the sales pipeline and are currently in negotiation stages.
- Ongoing Support: We continued to assist Syrve’s Business Development Manager by arranging meetings, handling follow-ups, and managing the sales coordination process.
Syrve also left us a positive feedback on our Clutch.co profile:
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I am dedicated to facilitating your entry into the Polish market. At Architecture of Sales, my team and I are committed to enhancing your visibility and boosting sales in Poland through the following strategies:
- Market Validation Activities - We conduct comprehensive market research, analysis, SWOT assessments, competitor evaluations, and direct customer interviews to validate your market approach.
- Lead Generation - Utilizing both outbound and inbound methods, including various Sales Development Representative (SDR) prospecting techniques, we generate high-quality leads to drive your sales pipeline.
- Sales and Marketing Support - Acting as your local sales and marketing department, we adeptly represent your brand to customers, providing comprehensive support to strengthen your market position.
- Business Partner Identification - Whether identifying a local partner or developing an effective affiliate program, we assist in establishing valuable collaborations to optimize your market presence.
While our primary focus is on B2B SaaS companies, we are also open to collaborating with hardware-selling enterprises. For instance, we have successfully sold SaaS solutions, including ERP systems, to diverse sectors such as manufacturing, construction, retail, IT, HR, and EHS management.
