Based on our experience, architecture companies are usually run by owners who handle all aspects—from design and project management to sales of their own projects. It’s a tough job. Of course, there are some competitions that design offices participate in to win projects, but overall, it’s a business full of uncertainty.

It’s a common issue in the industry, just as it is for construction and other branches involved in designing new commercial or residential buildings. The challenge grows as more design offices face the demands of new technology, like BIM, which investors increasingly require for faster project updates and effective clash detection.

Sales Challenges in the Architecture Industry

One major issue in the architecture industry is that few owners are taught sales and prospecting. As a result, they don’t have a solid understanding of basic sales fundamentals. Often, they rely on intuition and end up securing contracts by offering the lowest price. This practice is the biggest industry problem: if someone doesn’t know how to sell, they resort to “dumping” prices just to ensure income for the next few months.

In our lead generation process, we help architecture companies identify their unique selling points during weekly meetings and onboarding sessions. Unfortunately, most owners don’t have the time for prospecting or attending conferences to network. They need a reliable partner who can support them with prospecting and lead generation while advising them on building an effective sales funnel, processes, and marketing strategy.

Addressing Common Issues for Architecture Companies

Another widespread issue is that smaller design offices often lean toward a more artistic approach, which is understandable. However, many forget the fundamentals of the customer buying process. They overlook educating their clients on the value of their services and why it’s worth investing more to work with a qualified office.

How We Help Architecture Companies Build a Sales Funnel

• Define unique selling points tailored to each firm
• Develop targeted prospecting and lead generation strategies
• Create a clear, customized sales funnel to improve conversion rates

Without a foundation in sales and marketing, architecture companies become easy targets for investors seeking only low-cost projects with the necessary signatures. In our opinion, a significant issue in this industry is that companies don’t educate their clients or showcase the unique value of their services.

How We Help Architecture Companies Generate More Leads

A viable solution for architecture companies is to start partnering with companies like ours. We can help find B2B leads and work with the owner to build the processes needed to attract more leads and improve conversion rates from proposals. Unfortunately, many firms don’t even have a CRM system to track clients and business opportunities, nor do they invest in digital advertising and branding. We believe branding includes telling a good story and providing educational materials for customers, a strategy only effectively supported by case studies.

Partnering with companies like ours can help architecture firms:

• Attract high-quality B2B leads
• Educate clients on the value of quality architecture services
• Build a brand that resonates in the architecture industry

In the 21st century, before reaching out, potential clients are likely to check the company online, read articles, look at case studies, and review LinkedIn profiles. We live in an era where buyers are often solving their problems independently by finding concepts and solutions online. Unfortunately, it’s rare for clients to seek this knowledge directly from architecture companies—they often prefer ready-made products or friendly recommendations.

If you’re ready to strengthen your architecture company’s brand and attract quality B2B leads, contact us today for a consultation.