How much does our services cost?

Everyone asks the same question before entering Poland: how much will this actually cost?

Most agencies avoid giving a direct answer. We will not. At Architecture of Sales — a lead generation and sales outsourcing agency based in Gdańsk, Poland — we have run over 30 go-to-market projects for foreign B2B companies entering the Polish market. In this article we give you the exact figures, the models, and the calculation framework you need to decide whether Poland makes financial sense for your business right now.

Before the Numbers: Three Things You Need to Know About Your Own Business

Pricing means nothing without context. Before any budget figure is useful to you, you need three numbers from your own business.

1. Time to close. How long does it take from the first cold meeting to a signed contract or proof of concept? Not your best case — your average. This is the single most important variable in your Poland budget calculation.
2. Conversion rate. What percentage of qualified meetings convert to a deal or POC? This tells you exactly how many meetings you need to get your first customer — and therefore how long you need to run outreach before expecting a result.
3. Product maturity in Poland. How well known is your product category in the Polish market? If you sell something innovative — a solution to a problem Polish buyers do not yet know they have — expect a longer sales cycle. Poland is a great market, but a conservative one.

One of our clients in commercial real estate needed 18 months to convert their first POC into a paying customer. That was not a failure. That was the market behaving exactly as it does. If you sell a known solution with a strong unique selling point, expect initial market confirmation in three to six months. The more innovative the product, and the closer it touches the core of someone’s business, the longer it takes to sell in Poland. We cover this in more depth in our Poland market entry guide.

The Pilot Model: What You Get and What It Costs

Most of our clients start with a pilot engagement: 40 to 50 hours of dedicated Polish SDR time per month. Working against your ideal customer profile in Poland, you can expect between four and six qualified meetings per month.

The cost runs from €2,320 to €3,250 per month, depending on the level of service and the length of the engagement.

To get the first real signal from the Polish market — enough data to make a meaningful go or no-go decision — we recommend at least three months. That brings your minimum investment to €6,960 to €9,750. That is your market validation budget.

For a full breakdown of what that engagement includes — dedicated SDR, weekly reporting calls, monthly activity reports, and CRM documentation — see our lead generation service page.

Budget to Your First Closed Deal

In the pessimistic scenario — and we always recommend being pessimistic when planning a new market — your first closed deal comes somewhere between month six and month nine.

Here is what that looks like in budget terms:

📍 6 months

• Lead generation: ~€13,920
• Full sales outsourcing: ~€19,500

📍 9 months

• Lead generation: ~€20,880
• Full sales outsourcing: ~€29,250

These are not guarantees. They depend on your product, your competitive landscape, your USP, and the maturity of your sales process. But they are real numbers from our 30 projects — not estimates pulled from a generic pricing page.

If your product requires more than lead generation — if you need a Polish SDR present at meetings, handling follow-ups and deal coordination in the local language — our sales support service covers that layer of the process.

Why Poland Takes Longer Than You Expect

There are two models for entering the Polish market: direct sales and partner sales. Both follow the same budget framework. The difference is who closes.

What we consistently see across both models is that Poland takes slightly longer to close than Western or Northern European markets. The reason is not complexity or bureaucracy. It is buyer psychology.

Polish buyers are price-sensitive and risk-averse. They do not buy because something is interesting. They buy because they cannot afford not to. They will not be the first to try something new — they want references, proof, and evidence that someone else already took the risk before them. That is not a weakness of the Polish market. It is how trust is built here. And once that trust is established, Polish customers tend to be loyal, long-term partners.

The companies that understand this going in — budget correctly, stay patient, and build the right local presence — consistently win. The ones that do not pull out in month three, right before the market would have responded. We write more about the role of local presence and cultural trust in this article: How a Local Sales Rep Helps You Win Clients and Trust in Poland.

How much are our services?

📍 Market validation (3 months)

• Lead generation: €6,960–€9,750

📍 To first realistic deal (6 months)

• Lead generation: ~€13,920
• Full sales outsourcing: ~€19,500

📍 Extended runway (9 months)

• Lead generation: ~€20,880
• Full sales outsourcing: ~€29,250

💡 All figures reflect 40–50 SDR hours per month. Final cost depends on your product, competitive landscape, USP, and sales cycle length.

Before you spend anything, know your time to close, your conversion rate, and how conservative your product category is in Poland. Those three numbers tell you more than any pricing page.

Is Poland Worth It?

Poland is the sixth-largest economy in the European Union. For B2B companies — SaaS, hardware, and services — it represents a significant opportunity compared to more saturated Western European markets. The companies that enter with realistic expectations, proper budget, and native-language representation consistently find it worth the investment.

If you want to run these numbers for your specific product and calculate whether Poland makes financial sense right now, book a free consultation or connect with Dominik directly on LinkedIn. We will tell you honestly what to expect and what budget you actually need.