At Architecture of Sales, our approach is straightforward, effective, and centered around you.

It all starts with an initial interview—our chance to deeply understand your business goals, expectations, and specific needs. This interview lays the groundwork for our tailored proposal designed specifically to help you achieve your sales objectives.

Step-by-Step Collaboration

1. Initial Interview & Proposal

First things first, we kick things off by meeting with you to understand exactly what success looks like for your company. We’ll discuss your product, goals, and expectations. Based on insights gained during this initial conversation, we’ll create a detailed proposal that includes clear deliverables, timelines, and expected outcomes for your approval.

2. Agreement & Scheduling

Once you’re happy with the proposal, we’ll finalize our agreement, schedule your onboarding session, and choose a start date for our services.

3. Comprehensive Onboarding

The onboarding phase is crucial for setting the right foundation. We focus on five critical areas:

• Ideal Customer Profile & Buyer Persona – Identifying who your ideal customers are, including their industry, revenue, company size, role, geographic location, and purchasing authority.
• Market Value Proposition – Clarifying exactly what makes your offering unique and compelling, such as ROI, time savings, simplicity of processes, better insight, analysis, monitoring, and communication.
• Customer Pain Points – Pinpointing the key challenges your customers face, such as time inefficiencies, budget constraints, lack of specific features in existing solutions, or compliance issues that your product or service directly addresses.
• Sales Process – Reviewing and discussing your sales process, from initial prospecting and outreach to demos, follow-ups, proposal submission, negotiation, and closing deals.
• Communication Strategy – Ensuring your messaging resonates clearly and effectively with your audience, including selecting the right industry-specific terms, such as ICP, leads, etc.

Typically, we split this onboarding into two manageable sessions of two hours each. We aim to complete these sessions at least one week before project kickoff, allowing time to reflect, discuss, and strategically position your campaign.

4. Materials & Preparation

Before we dive into execution, we’ll ask you to share any relevant marketing materials you have available, including:

• Case studies
• Whitepapers
• Product brochures
• Pitch decks
• Videos
• Testimonials
• Customer success stories

For SaaS clients, demo access accounts are particularly valuable, as they allow us to fully understand and represent your solution’s capabilities.

Additionally, we’ll need details regarding your availability for meetings. Usually, all we need is access to your Calendly or Microsoft 365 booking link, making scheduling effortless.

5. Regular Communication & Progress Updates

Transparency is key to our collaborative approach. Each week, we hold a short, focused 15-20 minute call with you to:

• Review progress directly through our CRM, showing you leads generated, interactions, responses, and pipeline growth.
• Share insights and feedback gathered from your customers, highlighting what resonates, common objections, and areas for refinement.
• Discuss any adjustments or strategic pivots needed, such as refining outreach messaging, adjusting targeting criteria, or adding new market segments.

Once per month we send you a monthly report that will include all our activities, reached companies, their stage in pipeline and information about used hours.

Why This Matters

Our structured yet flexible process ensures continuous alignment between your goals and our actions, empowering us to deliver real, measurable results efficiently.

At every step, our aim is clear: enhancing your sales effectiveness and driving meaningful business growth.

Reach out to us today, and let’s get the conversation started!